This essay by Robert Epstein is a solid pointer at an important blind spot in our understanding of our brains. We’re humans, not robots. Of course. Of course. We don’t “process data.” Of course. We don’t have modems, we don’t process data. We experience. A bigger message here is that the “fish-in-water” principle is really…
With all the conversational interfaces being written for us, how will we change our approach to brands?